AT THE HEART OF THE ACTION WE BRING BRANDS AND SPORTS TOGETHER.

STRATEGIC CONSULTANCY AND MARKETING

The Sports People | Locations in Hamburg and Cologne.

ABOUT US REFERENCES CONTACT

WHAT WE ARE ABOUT


Our ability to listen is one of our strengths.


We support rights holders and brands on the lookout for strategic partners. Understanding brands’ communicative objectives and developing appropriate content and creative storylines is our speciality.


Partners have to see eye-to-eye for sports marketing to be successful.


As a strategic and creative sports consultancy provider, The Sports People offer customised solutions as well as alternative and daring schools of thought. We create sustainable, successful partnerships.

WE KNOW,
HOW SPONSORSHIP WORKS

We have a wealth of experience in planning, managing and analysing sponsorship engagements for both rights holders and brands. Our interaction with our clients and networking partners on a day-to-day basis gives us valuable inspiration and stimulus to communicate and interact with target groups even better and more effectively.

ANALYTICAL CREATIVITY

We know the impact of sports marketing and can convert information into creative success thanks to our analytical mind-set.

EXPERTISE TO ALIGN CLIENT NEEDS

We have worked in all fields of sport and know how to align the requirements of different market participants.

POWERFUL CONTACT NETWORK

We offer access to our diverse network of renowned contacts, who in turn provide external inspiration.

FLEXIBLE
CAPACITY

We are a strategic partner that expands your pool of resources.

BLOG & NEWS

EVERY DAY IS A CANVAS FOR OUR CONCEPTS


The Sports People is an owner-led company based in Hamburg and Cologne.


We always align our tactics with our clients’ needs and draft in the right players for the job.


What unites us is our passion for sports, our appetite for challenges and our gift for lateral thinking.

Andreas Ullmann
Managing Director
Our team's ingenious tactician and
versatile playmaker.
Innovative troubleshooter and creator.
+49 151 – 265 011 18
au@sportspeople.de
Kai Lafrenz
Managing Director
Our team's organiser and
trusty sweeper.
Rational thinker and analyst.
+49 178 – 873 53 01
kl@sportspeople.de
Philipp Kupfer
Managing Director
Our team's engine and
clinical finisher.
Calculated strategist and planner.
+49 151 – 262 354 54
pk@sportspeople.de

WHAT WE CAN DO

Sponsorship decision-makers are tasked with effectively integrating engagements into a company’s overarching communications concept. Rights holders have to demonstrate why the particular partnership they offer matches a brand’s objectives.

We rise to the market’s challenges and reconcile the potential of the rights holder‘s property with the company’s communicative objectives. Strategic partnerships that rapidly benefit both parties are the result.

We support both rights holders and brands at all stages of the creative journey, from developing strategies and identifying and configuring effective partnerships to managing the relevant processes.

WHAT OTHERS SAY ABOUT US

For us, a reliable partnership forms the foundation for quality and quantifiable success. We'd like to thank our partners for their trust in our services and passion.

„As an experienced and trusted partner, The Sports People think outside the box to continually provide us with individually tailored, relevant and valuable propositions. We look forward to further strengthening our partnership through future collaborations.“

Christian Voigt
Vice President Marketing Development,
IOC Television & Marketing Services SA

„From the very first strategy workshop through to the contract negotiations with potential rightsholders, we were delighted with the consultancy services, which were constantly aligned with our challenges, and the deep understanding of our marketing goals and objectives.“

Andreas Müller
Segment Manager BAR, B2C Europe North,
Michelin Reifenwerke AG & Co. KG

„The Sports People are absolute experts on markets and their clients. Combined with their passion for sponsorship, this results in valuable input for the strategic alignment of our engagements.“

Christian Brenig
Leiter Sponsoring Konzernkommunikation,
Postbank

„We are very impressed by the knowledge and expertise The Sports People offered and would like to thank for their efficient support in the search for a suitable marketing platform in Germany.“

Nina Adams
Managing Director,
Tricorp Germany

„The sponsorship market is constantly changing. Challenges are becoming more specific and complex. In order to offer successful communications strategies for client acquisition in particular, great understanding of the sponsorpship market and its stakeholders is essential. We are delighted that we can call upon our expert, experienced partners in this field, The Sponsor People.“

Markus Erdmann
Bereichsleiter Sponsoring,
Marketing und Vertrieb, VfB Stuttgart

„In the scope of our cooperation with The Sports People, we particularly value their analytical and strategic skills in evaluating and developing sponsorship and marketing storylines.“

Steffen Grupp
Leiter Sponsoring & Events,
VfL Wolfsburg

„In The Sports People, we have found expert sparring partners that provide creative input in assessing and evaluating sponsorship matters with their modern, innovative perspective.“

Inka Müller-Schmäh
Geschäftsführerin,
VSA – Vereinigung Sportsponsoring-Anbieter e.V.

„As an experienced and trusted partner, The Sports People think outside the box to continually provide us with individually tailored, relevant and valuable propositions. We look forward to further strengthening our partnership through future collaborations.“

Christian Voigt
Vice President Marketing Development, IOC Television & Marketing Services SA

„From the very first strategy workshop through to the contract negotiations with potential rightsholders, we were delighted with the consultancy services, which were constantly aligned with our challenges, and the deep understanding of our marketing goals and objectives.“

Andreas Müller
Segment Manager BAR, B2C Europe North, Michelin Reifenwerke AG & Co. KG

„The Sports People are absolute experts on markets and their clients. Combined with their passion for sponsorship, this results in valuable input for the strategic alignment of our engagements.“

Christian Brenig
Leiter Sponsoring Konzernkommunikation, Postbank

„We are very impressed by the knowledge and expertise The Sports People offered and would like to thank them for their efficient support in the search for a suitable marketing platform in Germany.“

Nina Adams
Managing Director, Tricorp Germany

„The sponsorship market is constantly changing. Challenges are becoming more specific and complex. In order to offer successful communications strategies for client acquisition in particular, great understanding of the sponsorpship market and its stakeholders is essential. We are delighted that we can call upon our expert, experienced partners in this field, The Sponsor People.“

Markus Erdmann
Bereichsleiter Sponsoring, Marketing und Vertrieb, VfB Stuttgart

„In the scope of our cooperation with The Sports People, we particularly value their analytical and strategic skills in evaluating and developing sponsorship and marketing storylines.“

Steffen Grupp
Leiter Sponsoring & Events, VfL Wolfsburg

„In The Sports People, we have found expert sparring partners that provide creative input in assessing and evaluating sponsorship matters with their modern, innovative perspective.“

Inka Müller-Schmäh
Geschäftsführerin, VSA – Vereinigung Sportsponsoring-Anbieter e.V.

CONTACT US

We are looking forward to help you

DO YOU HAVE
CHALLENGES, TASKS OR
DO YOU JUST WANT TO KNOW MORE?

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