We support rights holders and brands on the lookout for strategic partners. Understanding brands’ communicative objectives and developing appropriate content and creative storylines is our speciality.
As a strategic and creative sports consultancy provider, The Sports People offer customised solutions as well as alternative and daring schools of thought. We create sustainable, successful partnerships.
We know the impact of sports marketing and can convert information into creative success thanks to our analytical mind-set.
We have worked in all fields of sport and know how to align the requirements of different market participants.
We offer access to our diverse network of renowned contacts, who in turn provide external inspiration.
We are a strategic partner that expands your pool of resources.
Sponsorship decision-makers are tasked with effectively integrating engagements into a company’s overarching communications concept. Rights holders have to demonstrate why the particular partnership they offer matches a brand’s objectives.
We rise to the market’s challenges and reconcile the potential of the rights holder‘s property with the company’s communicative objectives. Strategic partnerships that rapidly benefit both parties are the result.
We support both rights holders and brands at all stages of the creative journey, from developing strategies and identifying and configuring effective partnerships to managing the relevant processes.
For us, a reliable partnership forms the foundation for quality and quantifiable success. We'd like to thank our partners for their trust in our services and passion.
Head of New Business,
FC Bayern München
Vice President Marketing Development,
IOC Television & Marketing Services SA
Segment Manager BAR, B2C Europe North,
Michelin Reifenwerke AG & Co. KG
Leiter Sponsoring Konzernkommunikation,
Leiter Sponsoring & Events,
VSA – Vereinigung Sportsponsoring-Anbieter e.V.
GORE-TEX® & Global Sponsorship - W. L. Gore & Associates
„New trends and constant change in sports marketing keep presenting new challenges. Against this backdrop, The Sports People deliver key impulses and open up new perspectives that we at FC Bayern München can capitalize on.“
Head of New Business, FC Bayern München
„As an experienced and trusted partner, The Sports People think outside the box to continually provide us with individually tailored, relevant and valuable propositions. We look forward to further strengthening our partnership through future collaborations.“
Vice President Marketing Development, IOC Television & Marketing Services SA
„From the very first strategy workshop through to the contract negotiations with potential rightsholders, we were delighted with the consultancy services, which were constantly aligned with our challenges, and the deep understanding of our marketing goals and objectives.“
Segment Manager BAR, B2C Europe North, Michelin Reifenwerke AG & Co. KG
„The Sports People are absolute experts on markets and their clients. Combined with their passion for sponsorship, this results in valuable input for the strategic alignment of our engagements.“
Leiter Sponsoring Konzernkommunikation, Postbank
„In the scope of our cooperation with The Sports People, we particularly value their analytical and strategic skills in evaluating and developing sponsorship and marketing storylines.“
Leiter Sponsoring & Events, VfL Wolfsburg
„In The Sports People, we have found expert sparring partners that provide creative input in assessing and evaluating sponsorship matters with their modern, innovative perspective.“
Geschäftsführerin, VSA – Vereinigung Sportsponsoring-Anbieter e.V.
„We are very satisfied with our collaboration with The Sports People. Through their professional consulting, we continually receive valuable impulses for an integrated global sponsorship approach for the GORE-TEX brand.“
Global PR, GORE-TEX® & Global Sponsorship - W. L. Gore & Associates
We are looking forward to help you
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